Client: PVR Ltd
Title: PVR Cinemas Multiplex, Juhu
Location: Mumbai, India
Description: PVR Juhu is located in the affluent Juhu Beach district of Mumbai, at the epicentre of the Bollywood film industry and 100m from the home of nationally revered screen legend, Amitabh Bachchan. Its five screens, foyer and café-lounge exude luxury: the auditoria boast spacious seating, deep red leather panelling and plush red furnishings while the Lounge areas feature Italian marble flooring and vibrant lighting.
A series of undulating stainless steel waves envelops the Foyer areas and the triple height void of the entrance escalators, forming a flowing sculptural volume and diffusing conventional boundaries between walls and ceilings. Bespoke artwork portray cinematic themes in various methods reinforcing Mumbai’s movie heritage.
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